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Americaâ"at least in its own imaginationâ"stands for certain things. For the idea that hard work and sound judgment bring success, and that success deserves celebration. That winners should be celebrated as long as they play by the rules. That teamwork, leadership, loyalty, and excellence all count for something. And thatâs why the San Antonio Spurs, currently riding a stupendous run of 19 straight victories, are Americaâs favorite professional basketball team.
Except, of course, they arenât. Not this year when they tied for the best record in the league, and not last year when they were the best in the West. Not in their 1999 championship run or the follow-ups in 2003, 2005, and 2007. Not for a single moment amid the glorious 15-year run with coach Gregg Popovich and big man Tim Duncan have the Spurs captured the imaginations of the American people or even its basketball fans. Thatâs because we are, ultimately, a nation of hypocrites that prefers drama queens, bad boys, and flukes to simple competence and success.
This yearâs Spurs team somehow managed to earn less recognition than its predecessors even as it has finally demolished the longstanding excuses for Americaâs refusal to embrace our most successful sports franchise. Apologists for the American fan have long argued that the Spurs donât get attention because they have a âboringâ style of play. This was an arguably accurate characterization of San Antonioâs 2005 championship squad. Those Spurs were a slow-paced, defense-first team, anchored by solid perimeter rotations, Duncanâs ability to control the paint, and Bruce Bowenâs grabby hands on the perimeter.
This never quite explained the Spursâ rampant unpopularity. The brutal, slow-it-down Knicks and Heat teams of the late-1990s didnât exactly strike out-of-towners as lovable, but they were iconic. At a minimum, people loved to hate those teams. The Spurs are just ignored.
But as Duncanâs legs aged and the leagueâs evolved, so has Popovichâs system. The current iteration of the Spurs is a scoring powerhouse that combines sharp ball movement with accurate shooting to rain threes on the opposition. Playing with an above-average pace and the best field goal percentage in the league, the Spurs ended the regular season second in overall scoring and first in offensive efficiency. When the Phoenix Suns leapt into contention with a fast-faced, point-guard-led, long-ball-heavy offense fans around the country jumped for joy. Now that San Antonioâs embraced gunning, nobody cares.
Nor is it credible to attribute the Spursâ obscurity to San Antonioâs alleged âsmall marketâ status, a hoary cliché that fails to notice the extraordinary population growth in Texas since the ABA-NBA merger brought the Spurs into the league. Itâs true that San Antonio remains considerably smaller than New York, Los Angeles, Chicago, or even Dallas and Houston. But itâs far from the NBAâs smallest market. The San Antonio metropolitan areaâs 2.2 million inhabitants ranks it above Sacramento, Orlando, Cleveland, Indianapolis, Milwaukee, Memphis, New Orleans, and not least of all Oklahoma City.
Itâs the popularity of the Thunder, the Spursâ opponents in the Western Conference Finals, that proves San Antonioâs lack of sex appeal isnât a consequence of geography. Sure, OKCâs backwater status probably holds that team back publicity-wise. Itâs difficult to imagine âLinsanityâ occurring on any team other than the Knicks. But the fact that nobody lives in Oklahoma City hasnât stopped Kevin Durant from appearing on the cover of video games or the Thunder getting gushing write-ups in GQ. Â Â
No, there are two main reasons why the Spurs are genuinely boring. The first is that, unlike the Thunder and pretty much every other NBA team, they donât have anybody who dunks. San Antonioâs top dunker, Tim Duncan, had just 35 slams this season, tied for 63rd-most in the league. Thatâs 157 fewer than the leagueâs top dunker, Blake Griffin. And I assure you that none of Duncanâs dunks were spectacular.
Second, the Spurs organizationâs top-to-bottom dedication to winning is incredibly stultifying. The star never tries to get the coach fired. There are no contract disputes. Nobody fights about whether itâs âstill Tim Duncanâs teamâ as first Manu Ginobili and then Tony Parker stepped up to play a bigger role. Nobodyâs eager to leave for a flashier city. The face of the franchise is on the last year of his contract and nobodyâs speculating about whether or not heâll come back. No other team even bothers to try to hire away San Antonioâs coach despite his indisputable track record of success. Even when the team indisputably miscalculates, as when the Spurs signed Richard Jefferson to a high-dollar multiyear deal, the situation is dealt with quietly and efficiently. He played major minutes and contributed to the team. Nobody grumbled about the fact that his relative compensation was out of whack to his skills. And when the opportunity presented itself to make a financially advantageous trade and swap him for Stephen Jacksonâs less-onerous deal, management got it done.
Competent, businesslike success gives us nothing to work with. Kobe Bryantâs egomaniacal play, LeBron Jamesâ absurd television special, and Dwight Howardâs âshould I stay or should I goâ antics are polarizing. By inviting hatred and criticism, they promote response and enthusiasm. The all-consuming dysfunction of the Knicks fuels successive waves of outrage, hope, and resentment.
Thereâs a reason that Bridezillas is a show and thereâs nothing called Reasonably Well-Planned Wedding Enjoyed by All. Americans donât want excellence, and we certainly donât want long-term sustained excellence. We want our dynasties to come with a side order of drama, controversy, and bad behavior. We want anti-heroes and the occasional impulsive retirement to pursue a baseball career. We want to watch a train wreck and then tut-tut in a smug self-satisfied way about the irresponsibility of the people who caused it. We want to maintain our high ideals, without needing to walk the walk. Nobody can hate the Spurs, so nobody wants to love them. Itâs more comfortable for everyone if we can just pretend they donât exist.


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